A sound affiliate marketing strategy includes the proper use of linking to products and or landing pages. Therefore, if you’re a small business owner, an affiliate marketing program is a fantastic option to earn money without having to have a lot of capital or overhead costs. And if you have a web page, affiliate marketing is an excellent way to make substantial cash without adding a lot of extra effort.
But just because you find a unique and modern web page to promote your product or the right product to promote on your page, doesn’t mean it’s going to work. In affiliate marketing, it’s all about the link. The kind of link you use and what you link to are going to make all the difference.
Here are the most frequent linking methods for affiliate programs:
*Text links. These are a good way to put links on your site because they stand out, but at the same time, still look natural and don’t have the appearance of an ad. When you have a related word in your text, just embed a link to the word to a product or website. But if you overload your text with links, it will become unreadable or just annoying.
*Banner Links- These are ads that are usually at the top or side of the page. They can be plain, but are often catchy to try to get the attention of the reader.
Just remember that people who surf the internet a lot see hundreds of banners in a day and ignore almost all of them. If you’re going to make advertisement banners, make something that’s going to stand out and get you noticed. The more clever and unique, the better.
*Search Box- Most people are familiar with search boxes embedded in a website that will do a Google or Yahoo search on the web. You can embed search boxes that will do this type of search, but search a marketer’s web page instead of the whole internet. That way people can search an affiliate marketer’s website, sometimes without even knowing it. And they can find exactly what they’re looking for, even if the marketer has thousands of products.
Just because they lead to an affiliate marketer, doesn’t mean that all links are the same. It just depends on the agreement between the affiliate and the vendor. Here are the most common options:
- Website main page. This is better if you’re selling services or only looking for business connections rather than selling specific products.
- Specific product. This is a good idea if you have one product that is expected to make high sales and pertains directly to the website it’s linked from.
- Vendor Storefront. If a vendor sells a variety of related products, this is an excellent idea. If there is more variety in the products, you may be better off using a search box instead of a direct link.
Just remember that links aren’t everything; you still need quality products and an attractive web page to earn a profit on the promoted items or services. Not to mention, compelling copy that will entice your visitors to seek more information. And ultimately subscribe to your newsletter, providing an avenue to continual client engagement.
Are you an affiliate marketer? Share with us how you use links and what methods have surprised you.