Low-Cost and Free Advertising for Your Small Business 


There are plenty of Free or inexpensive ways to let people know about your business and get them coming back. In fact, if you want your business to make you money or even just get off the ground, you’re probably going to have to advertise. For many companies, advertising becomes a huge chunk of the overall budget, but thankfully it doesn’t have to be.

Three effective advertising methods

* Email

Email is a great, cost-effective way to get your name out there, contact potential customers, and keep existing customers up to date and coming back. And while developing an email list may take some time and effort, sending out an email once you have a list doesn’t have to take up a lot of your day.

You can get email addresses by just asking for them on your web page about a related topic to your products, asking for them from your customers when you take an order or offering a free product or service in exchange for an email address.

Many people get emails by providing people products in exchange for the email addresses of their friends, but these are often far less useful than when people give you their email addresses themselves. Sometimes your friends aren’t going to be interested in what you have to offer, and to have them opt-in to your email address is a much better option anyway.

* Word of Mouth

Word of mouth is also a great way to get word about your business out, and it costs you nothing. A strong argument for maintaining a good reputation.

The key to starting word of mouth business is not only to tell people to pass the word on to their friends, but more importantly, to treat the customer right, so they aspire to spread the word.

Social networking sites are an excellent way to start a word of mouth campaign about your business. These are sites like Facebook, Twitter, and Linkedin where people can add their friends, favorite music groups, and companies or products they prefer more than others.

Then, the site will often automatically suggest they become a friend with or a fan of the same things. Soon, you’ll have a large group of people who are all fans of your business – then you can use the page to send updates to all of them about new products, services, and promotions. It’s all free and pretty simple to get started.

* Blogs are Free to produce and publish

Blogs are another way to get people interested in your products and keep current customers up to date. Starting a blog is simple, tons of blog sites will almost set the whole thing up for you. The trick is to get people to read it.

You can use different SEO techniques including microblogs like Twitter, but you also need to provide quality content that people find valuable. Start your blog by not only talking about your business and ideas but also industry trends, best practices, and recommendations. If you refer someone to a useful article or a great deal, they’re much more likely to continue reading.

While you may decide to spend some money on your advertising, you can also supplement your efforts with these methods, to boost your exposure with an even more cost-effective approach.

Contact me with your questions regarding content and email marketing services today!

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