A list of engaged subscribers is one of the most efficient and reliable marketing resources. A good subscriber list so valuable that it can’t be bought. Why? Because when subscribers sign up for your list, they’re signing up to hear from you and your company. Subscribers have to be earned. What are the best ways to build a list? We’ve collected the top 15 to share with you today.
The permission model allows you to fill your audience with people who are genuinely interested in your brand and what you have to say
With information collected during sign-up (or later), you can precisely segment your list and design your email communication to suit your reader’s preferences.
As you attract qualified leads, you’ll be able to guide them through the decision-making process by aligning content to specific buying cycle stages.
Take a look at the 15 simple tips we’ve collected to help you build your subscriber list:
- Offer quality content. Nobody gives up their email address for free. If you want to build a valuable relationship and engage your audience, you need to provide content that is worthwhile and exciting.
- Put sign-up forms on every web page. Your sign-up form needs to be everywhere your potential subscribers are. Make sure it’s highly visible, attractive, and easy to fill out.
- Use social media to collect email addresses. Integrate your sign-up forms with social media platforms. Driving traffic from multiple sources allows you to build an endless email marketing list much faster.
- Design your sign-up form carefully. Ask only for information you plan to use. A good rule of thumb is less is more, the simpler the sign-up form, the higher the conversion rate,
- Show samples of your content. Let your subscribers know what they are signing up for, and what to expect next. Use your relevant previous content samples to “influence” the email sign-up.
- Include a call to action. Strategically place a call to action to your submit button, e.g. Sign me up! This makes the sign-up process more engaging and improves the conversion ratio.
- Give away freebies. Think of a significant incentive for your audience (e-book, infographic, white paper) and offer it free.
- Ask subscribers to share. Take the time and patiently prepare valuable and shareable content. Remember that in addition to including the social share buttons you still need to ask your subscribers to share your content. People sometimes need direction.
- Build a content distribution strategy. Producing great content is only half the battle. Make sure it’s visible to the right audience. Define who your ideal audience is and find out where they like to congregate online. Then choose communication channels accordingly.
- Publish landing pages. Create a squeeze page where visitors can download bonus content in exchange for their email address. A dedicated web page helps users focus on the call to action and increases conversions.
- Include testimonials on your landing page. Social proof helps build trust toward a brand and its products. Use testimonials from satisfied customers to help visitors make a decision.
- Blog on a consistent basis. Great content equals more consistent traffic on a continual basis. Develop a realistic content publishing schedule and stick to it.
- Guest post on popular blogs. Publishing your content on other blogs is an excellent way to build relationships with other bloggers in your industry and introduce your content to new people. Include a backlink to your blog, and your blog’s search rankings will go up.
- Collect email addresses at offline events. Be ready to collect email addresses at every opportunity such as trade shows and conferences. Ask for business cards and Forms on the Go app to immediately add people to your list.
It’s time to get started.
Now you know a few great ways to build one of the most efficient marketing assets — your email marketing list.
Want more? Check out our new GetResponse List Building Program, available free to anyone with a GetResponse account — even a 30-Day Free Trial account. To sign up for our free course, log into your GetResponse account or go to http://www.getresponse.com/features/list-building-program.html.