The method is called Search Engine Optimization (SEO)
Search engine optimization is a fancy way of saying, highly active content. More than likely, at some point, you ran a search using an online search engine and instead of one response, you received pages and pages of possible hits based on you search query. Ever wonder if the order websites are ranked in the listings is just a random grouping or if they are placed in a particular order that just appeared out of order to you? The answer is that there is a very elaborate system used to determine where a website appears during an internet search.
Search engine optimization is the chemistry and art of making web pages attractive to search engines.
Next time you run an internet search look at the bottom of the page. The chances are good that there will be a list of page numbers (typically written in blue) for you to click if you can’t find exactly what you are looking for on the first page. If you actually look farther then the second page, you will part of a minority. Studies and research have shown that the average Internet user does not look farther than the second page of potential hits. Since most people do not go past the first few pages of a search result, it is essential to rank among the first two pages.
Webmasters use several techniques to increase their search engine ranking.
The first thing most webmasters (or website designers) do is check their meta tags. Meta tags are special HTML tags that provide information about a web page. Search engines can easily read Meta tags, but they are written with a particular type of text that is invisible to internet users. Search engines rely on meta tags to accurately index the websites. Although meta tags are a critical step in search engine optimization, they alone are not enough for a site receive top ranking.
Search engines rely on devices called web crawlers to locate and then catalog sites. Web crawlers are computer programs that browse the World Wide Web in a methodical, automated manner, and are also sometimes called automatic indexers, web spiders, bots, web robots, and worms. Web crawlers locate and go to a website and “crawl” all over it, reading the algorithms and storing the data. Once the information is collected on the site, it is returned to the search engine where it is indexed. In addition to gathering information about a site, some search engines use web crawlers to harvest e-mail addresses and maintenance tasks. Each search engine has its own web crawlers, and each search engine has variations on how they gather information.
Most webmasters feel that placement and proper use of keywords help to catch the attention of web crawlers and improve their websites’ ranking. Most webmasters, however, prefer to design their websites for ultimate SEO immediately, but there are no rules that say you can’t go back at any time and make necessary improvements to increase your site’s performance on search engines.
In what ways do you optimize your site for the highest search engine ranking? Join the conversation and remember to sign up for the latest tips, tricks and solutions to your SEO challenges.